“If you’re a leader people come to you for answers. And you’re meant to know the answers. So it’s a bit of a 360 degree change to suddenly have a leader asking the naïve questions.

As an entrepreneur you give yourself a licence because you are accepted as the outsider.  You’re meant to be the naive one. Instead of being the stupid one, you think “I’m a disruptor. I’m going to come here and ask the really stupid questions”.

We live in a world where every single day we have to disrupt what we do. We have to question it. we have to see whether or not it’s in tandem with what customers are doing.  Whether or not what we are doing still serves the customers better than everyone else, and the only way to do that is to ask the questions and give yourself the permission to say, “I don’t know”.

And that’s quite a push I think for a leader to be able to do that but once you do that you see the freedom. and that’s what entrepreneurs do. They give themselves licence to ask stupid questions. Questions are almost the new answers.  There’s no way you’re going to find out about anything unless you question what you do already.”

Did you enjoy this excerpt? Listen to the full interview with Sahar.